The purchase preferences of genY

When I was taking part in Vita Futura Assessment Center this year I was told to prepare presentation on topic:  “Generation Y will become the core customer within the hospitality & travel industry over the next 5-10 years (…)”.

Being a representative of gen Y myself, I was afraid that my opinion will be strongly biased and won’t accurately reflect the needs of the whole group. Therefore I decided to conduct a research that would help to better understand the needs and desires of the youth of today.

Following article is summarized results of this study.

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