GOPPAR – undervalued metric for Revenue Management

In Revenue Management the biggest emphasize is on RevPar which is a function of ADR and Occupancy. The RevPar metric become popular because it’s easy to calculate and compare. However, the lack of complexity also creates some pitfalls, which are described below. The need for more complex method created a new metric called GOPPAR (Gross Operating Profit Per Available Room). In following article I will explain the mathematics and advantages of this metric.

 

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Market Evaluation of Intercontinental Hotels Group PLC

The following report provides a financial analysis of Intercontinental Hotels Group (IHG). Suitable ratios regarding profitability, liquidity, efficiency and gearing have been calculated and compared vis-à-vis one of its major rivals, Marriott International in order to provide an understandig of IHG’s relative financial position. Secondly, the report provides a discussion regarding some of the shortcomings of IHG’s financial statements from an investor’s point of view and highlights some of the non-tangible considerations that should be taken into account when investing in the hotel industry. Finally, the report puts forward conclusions stemming from the above mentioned sections.

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The purchase preferences of genY

When I was taking part in Vita Futura Assessment Center this year I was told to prepare presentation on topic:  “Generation Y will become the core customer within the hospitality & travel industry over the next 5-10 years (…)”.

Being a representative of gen Y myself, I was afraid that my opinion will be strongly biased and won’t accurately reflect the needs of the whole group. Therefore I decided to conduct a research that would help to better understand the needs and desires of the youth of today.

Following article is summarized results of this study.

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